Research Rationale

Research Rationale

The target audience I have chosen to use is 16 to 25 year olds because I am in sixth form and therefore have easy access to students as well as young teachers. I will carry out a number of surveys on different social media sites, such as Twitter and Facebook, to see what people would like to see in and on the cover of a music magazine, and what catches their eye first. By having access to teenagers in school and an even wider range of people on the Internet, it means I will get a clear response and help me get a better understanding of what is looked for on a music magazine, and what attracts the audience in to buy it. 

For my audience research, I will be conducting a qualitative research so that I will get fully worded and more in depth answers instead of simple ‘yes’ and ‘no answers. This will help me with my research as I will have a deeper knowledge of what teenagers and young adults prefer and their reasons why. I will also get wide variety of responses, although this may become difficult with so many responses.  However, by looking at what the majority of responses are, I can come up with a conclusion from this.

I could also conduct a quantitative research, which requires more statistics and numbers in research and using methods such as graphs and simpler surveys.  This type of research would require me to get opinions of different people and ordering it in a structured way, resulting in a clear conclusion and helping me to decide what features to include in and on the cover of my magazine.

Once I have collected all of my data needed for my magazine, I will be one step closer to achieving a successful, realistic and attractive music magazine.